Notas del episodio
Vlad Lapich of LV Productions on going from free promo videos to tech launch videos, rebuilding his website with AI, automating proposals, why cold email died, SEO vs Google Ads, scaling post production, and what to do when a client stops paying.
Chapters:
0:00 Intro
0:38 From Belarus to San Francisco: photographer turned videographer
2:06 Free promo videos and the Instagram DM that changed everything
4:46 Wearing five hats at a startup, then going solo
7:21 GPT-3 cold emails and the first big clients
8:13 The team: freelance editors, animators, and DPs
8:52 The bottleneck: scaling post without losing quality
12:12 Junior prep, senior storytelling: the editing pipeline
14:44 Paying editors: hourly vs per project, and picky clients
17:30 Rebuilding the website in a week with Cursor
22:03 AI for lead intake, proposals, and Video Galaxy
27:41 Pricing on the website and the proposal tool
30:04 Cold email is dead: 80 percent SEO, 20 percent referrals
32:22 SEO takes years, and one Google update can undo it
34:00 Why Google Ads did not work in San Francisco
38:37 Weddings vs corporate at Lapse
41:28 Networking for introverts
42:11 Premiere vs DaVinci Resolve
44:44 Animation: from 10K videos to offshore competition
47:43 Goals for the rest of the year
50:53 Claude as bookkeeper: margins, salary, and a missed invoice
54:08 LLC vs corporation
59:02 Clients who do not pay
1:03:46 Invoicing: 50/50 deposits and net terms
1:06:38 The story behind the name LV Productions
Creatives Grab Coffee is produced by Lapse Productions, a Toronto video production company.