Everyone says they can take feedback. Until they actually get it.

In this episode, we get into why feedback is one of the most avoided conversations in professional life — and why that hasn't changed since the beginning of most people's careers. From boardrooms to interview rooms, the reaction is always the same: defend, explain, justify.

But what if that reaction isn't a character flaw? What if it's just biology?

We break down the science behind why feedback feels like a physical threat — including Daniel Goleman's amygdala hijack, David Rock's SCARF model, and Roy Baumeister's work on why negative information hits harder than positive. Then we reframe what feedback actually is, why it's a two-way street, and how to use it as a tool for growth rather than a trigger for defensiveness.

This episode includes a simple three-s ...