EP02 – From Branding Cows to Branding Yourself (Seriously)

Xenith Digital by Reinis Kalnins

Episode notes

What do cowboys, Roman legions, Henry Ford, and Instagram creators all have in common? Branding. In this episode, Reinis traces the wild journey of branding from literal cattle marks to the invisible trust signals that power today’s digital economy. You’ll hear how ancient crests morphed into corporate logos, why mass production birthed brand expectations, and how social media turned every profile into a personal brand—plus the one question every founder should ask before posting anything online.

Listen for:

  • The surprisingly practical reason branding was invented (hint: moo 🐄)
  • Iconic moments that pushed branding forward—from Roman standards to the printing press
  • How the internet rewired brand ownership, identity, and customer trust
  • A simple framework for setting expectations your audience ... 
 ...  Read more
Keywords
Brandstrategy