In WP Legends Episode 131, Matt Cromwell, Founder and CGO of Roots & Fruit, shares lessons from building and scaling WordPress products. From GiveWP to advising product teams today, he brings a clear perspective on product growth, customer experience, and long-term strategy.

We dive into product-market fit, customer feedback loops, north star metrics, and product-led growth, along with what WordPress companies need to focus on in an AI-driven market. The conversation also explores scaling challenges, support as a growth lever, and what types of products will succeed in the coming years.

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