Kendall Kransdorf left her strategy career at Boston Consulting Group, detoured through the startup world, and bet everything on a hunch that cottage cheese deserved a glow-up. Now she's the founder and CEO of Cotto, a high-protein whipped cottage cheese dip brand she's building from the ground up in New York City — and we mean from the ground up. She's making every batch, hand-stickering every container, and meeting customers in parks after dark.

In this episode, Kendall gets into why she always had the "end in mind" but still wasn't fully prepared for the reality of solo founding, how her disordered eating journey led her to create food that's joyful again, the strategy behind launching with nostalgic flavors instead of trendy ones, and what building in public actually feels like when you don't have a product to sell yet. If you' ...