Deeply concerned with the rise of communism after the start of the Cold War, Harding University (then known as Harding College) worked with film studio John Sutherland Productions to produce a series of short animated films "to create a deeper understanding of what has made America the finest place in the world to live"! In Why Play Leap Frog a factory worker named Joe gets an economics lesson explaining why a doll that has only ten cents worth of materials costs two dollars at the toy shop.