E02: 30,000 Sites: How Propeller Built the Google Maps of Heavy Industry
Wired & Hammered by Boyne Labs
Episode notes
Rory San Miguel, CEO of Propeller, joins the show to discuss building one of the most successful construction technology startups in the world. Propeller's drone mapping platform now operates across 30,000 active sites every month in over 100 countries, processing nearly 300,000 surveys annually.
In this episode, Rory shares the pivotal moment when early customers told them to "leave the drone" and focus on the data platform instead—a strategic decision that transformed their trajectory. We dive deep into how they scaled in an notoriously difficult industry through smart distribution partnerships with Trimble, a viral business model that spreads site-to-site, and early technology bets on cloud-first architecture.
Key Topics:
- The strategic pivot from hardware to data that built a global platform
- How they achie ...