In this episode of the Insurance Producers Podcast, host Cyrus Jaffery sits down with industry expert Michael Cruz to delve into key strategies for success in the insurance industry. They discuss the importance of disciplined frontline underwriting and how it plays a critical role in maintaining strong career relationships and keeping quality business on the books. Michael shares his insights on identifying and targeting value clients, emphasizing that an agent’s success is rooted in always doing what’s best for the client.