What if the biggest driver of productivity, retention, and profitability in your organization isn’t strategy, technology, or compensation—but culture?

In this insightful episode of The Winners Circle Podcast, host Jay Adewole sits down with Brett Hoogeveen, CSP, business owner, speaker, and co-founder of BetterCulture, to unpack why company culture is the hidden engine behind long-term business success.

Brett brings a rare blend of experience across executive strategy, HR operations, and bottom-up culture development, offering a practical, results-driven perspective on how healthy cultures directly impact performance. He doesn’t treat culture as a “soft” concept—he shows how intentional leadership, alignment, and engagement t ...