Summary

In this episode of the Winner Circle Podcast, Jay Adewole interviews Mickey Kennedy, founder of eReleases, about the importance of effective public relations for small businesses. Mickey shares his journey in the PR industry, the evolution of press release distribution from faxes to digital platforms, and the significant changes in the PR landscape over the years. He emphasizes the need for businesses to craft compelling stories in their press releases to capture media attention and discusses the distinction between real media coverage and vanity PR. Mickey also provides actionable strategies for targeting the right journalists and creating strategic press releases that can lead to meaningful media coverage.

Takeaways

• Mickey Kennedy founded eReleases to make PR accessible for ...