Episode 8 - Analyzing Behavior: Process Mining the Customer Journey with Naomi Smulders

Women in Analytics After Hours by Women in Analytics

Episode notes

Naomi Smulders, a Data Scientist at Online Dialogue, joins us to discuss her path into data science from psychology and cognitive neuroscience, how a process mining approach can be used to analyze the customer journey of web users, and the importance of building and growing communities.

About Naomi

Naomi is a Data Scientist at Online Dialogue, a small online experimentation consultancy firm, where she designs new data science products in an interdisciplinary team of psychologists, designers, and developers. She has a background in Psychology (BSc), Cognitive Neuroscience (RMSc) and an Engineering Doctorate (EngD) in Data Science.

Naomi likes analyzing large quantities of data to gain insights into human behavior. Alongside modeling and storytelling, Naomi enjoys teaching and giving presentations. She has previou ... 

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Keywords
web analyticsprocess miningcustomer journeycognitive neurosciencepsychology