S01 E08 - Episode 8 - Analyzing Behavior: Process Mining the Customer Journey with Naomi Smulders

Women in Analytics After Hours by Women in Analytics
Naomi Smulders, a Data Scientist at Online Dialogue, joins us to discuss her path into data science from psychology and cognitive neuroscience, how a process mining approach can be used to analyze the customer journey of web users, and the importance of building and growing communities.About NaomiNaomi is a Data Scientist at Online Dialog  ...  See more
Nov 16 2022

[00:00:08] Lauren Burke:
Welcome to Women in Analytics After Hours, the podcast where we hang out and learn with the WIA community. Each episode we sit down with women in the data and analytics space to talk about what they do, how they got there, where they found analytics along the way, and more. I'm your host, Lauren Burke, and I'd like to thank you for joining us.

Today, I am so excited to have Naomi Smulders joining us. Naomi likes analyzing large quantities of data to gain insights into human behavior. She is a Data Scientist at Online Dialogue, a small online experimentation consultancy firm, where she designs new data science products in an interdisciplinary team of psychologists, designers, and developers.

Alongside modeling and storytelling, Naomi enjoys teaching and giving p

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web analyticsprocess miningcustomer journeycognitive neurosciencepsychology