Almost everyone says they want to write a book. Almost no one finishes one. The reason is structure. Dr. Michelle Rozen has written six bestselling books (with a seventh on the way) through speaking careers, family life, and a global pandemic. Her secret is a 5-step, 12-week book writing system that anyone with real expertise can use. In this episode of What Really Works, Dr. Rozen walks you through the exact framework she uses with thought leaders, executives, and experts who want their ideas to live beyond a single keynote. Whether you are a first-time author, a leadership coach, or a Fortune 500 executive thinking about a book, this is the playbook.

In this episode

• Why “I want to write a book” is not the same as writing one — and the behavioral reason 94 percent of aspiring authors never finis ...