Episode notes
In this episode of the WeMarketers Podcast, Andrew sits down with Sam O'Brien, VP of Marketing at Dealfront, to discuss the complexities of modern marketing. They delve into the importance of balancing short-term results with long-term brand building, the role of data-driven decision making, and the benefits of programmatic demand generation.
Sam shares his unique approach to market segmentation, the use of AI in marketing, and the significance of effective collaboration between sales and marketing teams. Tune in for practical insights and real-life experiences from a seasoned marketing leader.
Timecodes:
01:45 Introduction to Sam O'Brien and the Topic of Broken Marketing
02:28 The Dilemma of Data-Driven Marketing vs. Brand Building
03:05 Exploring Long-Term Marketing Strategies
03:52 Connecti ...
Keywords
marketingb2bmarketingb2bbrandinggrowthsaasABM