Creating Your Ideal Customer Profile (ICP)

Join Andrew on WeMarketers Podcast as he discusses the importance of defining your ideal customer profile (ICP) with Ora Gittsovich, CEO of ClickRoads. With over 13 years of experience in B2B marketing, Ora shares insights on how businesses can build relationships, gather critical metrics, and identify their target audience.

Learn the difference between ICP and customer persona, strategies for omni-channel marketing, and practical examples of successful ICP implementation. Perfect for startups and established companies looking to break through growth barriers.

Timecodes:

01:34 Defining Ideal Customer Profile (ICP)

01:45 Understanding ICP and Customer Persona

04:02 Collecting Metrics and Building ICP

05:06 Importance of Customer Interviews

08:10 Analyzing Market and Competitors

09:3 ...