Will robots steal my job? Will gene editing cure my cancer? HYPE is a fundamental part of science communication, the development of new technologies, and the crucially important interface between business, investment, and new technology. How does HYPE work? Can it be used for good?

In this interview, Gemma Milne discusses her book, SMOKE AND MIRRORS, and her interest in HYPE as an ever-present phenomenon in our society. Gemma also discusses how she became interested in studying sociology of technology and innovation research, beginning with her first degree in mathematics, and her later journey through the finance and tech start-up industries, then science journalism.

Gemma’s book:

Milne, Gemma. 2020. Smoke and Mirrors. How Hype Obscures the Future and How to See Past It (London: Robinson). ISBN: 978-1-4721-4366-2. ...