In this episode of We.Are.Powerful, we’re joined by Louise Birritteri, founder and CEO of Pikl, for an open and deeply grounded conversation about what it really takes to build and scale a business.

Louise shares her journey from a career in large insurance organisations to founding an Insurtech from a dining‑room table and growing it into a company of more than 60 people across Norwich, London and New York. Along the way, Louise speaks candidly about fear, uncertainty, resilience and the often‑unspoken loneliness of leadership.

We explore the emotional reality of being a founder, learning to live with ambiguity and why resilience becomes something you build through experience rather than something you’re born with. Louise also reflects on the importance of understanding what you can  ...