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In our apparel brand world, having a satisfied customer wearing, talking, and posting your products is one of the best forms of social proof you can have. The term social proof is relatively new, and it has a few layers to it as well. Let's take for instance the number of followers you have, that is a form of social proof. We all love a high follower count on our social media platforms. Also, the number of likes you have is a form of social proof. Most people get a good sense of euphoria from seeing a good thumbs up. The great support from friends and family is also a good form of social proof. Great website traffic and customer conversion of those visitors is another great form of social proof as well. Paying customers is what help keeps a business in business. If you can get experts and celebrities aka notarized influencers, your social p ...   ...  Read more