Reciprocation

Explicit

Two is always more than one. Even if you are not part of the same business or service provider, lending a helping hand or a kind gesture goes a long way in business. You scratch my back; I scratch your back is one of the oldest forms of reciprocation. It can help certain businesses to survive if some of their customers or clients could broadcast to others how great of a job, they did for them. This reciprocation could be seen as free advertising for a company that may not be able to afford a healthy advertising budget. Word of mouth reciprocation can now be a social media story, post, shoutout, tweet, or video etc. The great thing is it won't cost them anything to reciprocate for those businesses or service providers a job well done. Tune in and see how a little bit of reciprocation can go a long way.