The short-term rental market didn't die. It grew up. In this episode, John breaks down exactly what's happened to the STR market over the last three years — and why two owners running properties in the same neighborhood are headed in opposite directions. One is exiting. One is scaling. The difference isn't luck. It's the moves they made.

If you own a vacation rental — or you're thinking about getting in — this is the most honest 8 minutes you'll spend on the state of the industry in 2026.

In this episode:

• The three forces that crushed the casual host (supply, regulation, guest expectations)
• The Mike vs. Linda story — same market, opposite outcomes
• What's coming next: consolidation, tax enforcement, AI, and brand
• Four moves to make in the next 30 days if you want to still be in this b ...