On this episode of Playdate, I sit down with Dragan Andic (@the.97), creative director and founder of The 97 Collective - whose journey is a reminder of what can happen when you commit to a vision before the world catches up to it. From his early days photographing behind the camera to now directing for some of the biggest artists in the world, his path has been built on consistency, risk, and trusting the process.

We get into how it all started... The foundation of The 97 Collective, the transition from photography into directing, what it looked like building something from the ground up, and what it actually felt like stepping into rooms that once felt out of reach. Dragan shares how his mindset has shifted as the stakes got higher, and what it takes to keep evolving creatively without losing your identity; about how his mindset has evolv ...