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Upstream Ag Professional

Upstream Ag Professional

by Shane Thomas

Season 2

Upstream Ag Professional - August 23rd 2026

This week’s audio edition can be found here and covers the following: Who Get's What in the Vylor and Corteva Split John Deere Precision Update Ag Retailers Identify Obstacles to Further Tech Adoption

Upstream Ag Professional - August 9th 2026

This week's audio edition dives into highlights from the Q2 2026 Agribusiness Results, including a look at Nutrien and Proprietary products, Crop protection pricing, executive changes, Phosphate pricing and more!

Upstream Ag Professional - August 2nd 2026

The ag market is genuinely tough right now: compressed commodity prices, higher input and equipment costs, and growers scrutinizing every dollar. Yet some founders and agribusinesses are still growing and hitting their numbers. The difference often comes down to mindset. The ones winning ask "what can I do to influence the market?" instead of "what is the market giving me?" This episode makes the case that the story a company tells itself about the market becomes an input into real results. It draws on two studies outside of agriculture, the 2014 "placebo sleep" experiment and Crum and Langer's 2007 study of hotel room attendants, to show how belief alone can change performance and even physical outcomes when the underlying situation hasn't changed at all. From there it turns to agribusiness, contrasting how competitors described the exact same micronutrient market in opposite terms, and how Mosaic's bullish view has tracked with real growth in its Performance Products and biologicals lines. A personal story about crossing "uninterested" farmers off a call list, only to lose them to a retailer willing to have the conversation, drives the point home. With the Thomas Theorem and Morgan Housel's "best story wins," the takeaway is clear: fundamentals set the range, but the story you choose determines where you land in it. Choose it deliberately, because either way it will be real in its consequences.

Upstream Ag Professional - July 19th 2026

This week’s audio edition covers the following: Tracking Retail Biostimulant Engagement: Highlights and Analysis of Stratus Ag Research Survey Data Hybrid Wheat and Initiatives from Corteva, Bayer, Syngenta and BASF Syngenta and Groundwork BioAg enter partnership to bring innovation in biologicals and soil carbon solutions to farmers Sabanto and Leaps by Bayer Announce Oversubscribed Series B Financing to Scale Autonomous Technology for Row Crop Farming Syngenta sues BASF for infringing US herbicide patent Syngenta Delays IPO Further

Upstream Ag Professional - July 12th 2026

This week’s audio edition covers the following: 2026 Tracking Biostimulants and Getting Growers Onside Data from Stratus Ag Research: Highlights and Analysis PitchBook Q2 2026 AgTech Investing Data

Upstream Ag Professional - July 5th 2026

This week’s audio edition covers the following: Why Farmers Really Resist Regenerative Ag Bayer Group to Consolidate U.S. Glyphosate Business Into Distinct Entity Operating as Ruveon Quick Hits from this Week’s Editiona. Syngenta Group Appoints Hengde Qin as Chief Executive Officerb. Corteva announced it’s Board of Directors for the Crop Protection Company and the new Seed company, Vylorc. Yara acquires Ammonia plant in Texasd. United States Aspirations of Biotrop

Upstream Ag Professional - June 28th 2026

This week’s audio edition covers the following: Beyond the Spray Tech Stack: The Case for Native, Plant-Level Systems Founder Risk, Technical Risk and Market Risk in Agriculture in AgTech Biostimulants Need to Earn Their Place Supreme Court limits Roundup cancer suits against Bayer’s Monsanto

Upstream Ag Professional - June 7th 2026

This week’s audio edition covers the following: Do killer acquisitions by large pesticide producers hold back innovative pest control technologies? AI Adoption Blueprint for Ag Retail

Upstream Ag Professional - May 31st 2026

This week’s audio edition covers the following: Ag Equipment Market Insight Highlights and Analysis from the 2026 AgbioInvestor Agrochemical Product Discovery, Development and Registration Report Anti-Competitive Agribusiness Discussion

Upstream Ag Professional - May 17th 2026

This week’s audio edition covers the following: How else will Vylor monetize the Pioneer Dealer Network? The Seductiveness of Silver Bullets in Weed Management

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