How to Build an Agency That Lasts 20+ Years
Creative Outcomes by Upsourced
Episode notes
Growing an agency shouldn't leave you exhausted.
In this episode of Creative Outcomes, Craig Baldwin sits down with Shannon Gabor, Founder & CEO of Clever Creative, to talk about what it really takes to build an agency that lasts.
After more than 20 years in business, Shannon shares why relationships, not transactions, have been the foundation of Clever's growth, how creativity is just another form of problem solving, and why sustainable growth comes from building better systems, stronger teams, and genuine human connection.
They also discuss what solo founders often struggle with, the importance of self-awareness in leadership, and why Shannon chose a collaborative agency model over a traditional acquisition as Clever enters its next chapter with Punch.
Whether you're trying to scale your agency, become a better leade ...