Building an Agency with Purpose (...
Building an Agency with Purpose (and Staying Profitable) - The Wide Eye Story

Creative Outcomes by Upsourced

Episode notes

Ben Ostrower, founder and CEO of Wide Eye, joins us to share the origin story of his agency — from freelancing out of his kitchen to building a nationally recognized creative studio for progressive causes.

We talk about:

- What it takes to build a values-driven agency

- How Wide Eye chooses mission-aligned clients

- Balancing creative integrity with business growth

- The evolution from solo freelancer to leading a purpose-fueled team

Whether you're starting your own creative shop or rethinking your agency’s direction, Ben’s journey offers a grounded look at what it really takes to build with conviction.

Don’t forget to subscribe for more conversations with creative agency leaders.