From All-Hands-On-Deck to Hands-Off Leadership: The Sans Serif Story

Creative Outcomes by Upsourced

Episode notes

Join host Ryan Watson for an inspiring conversation with David Shultz, founder of Sans Serif, as he shares his remarkable entrepreneurial journey from near-bankruptcy to building a thriving design and marketing strategy firm.

This episode dives deep into the realities of agency ownership, the psychology of entrepreneurial optimism, and the key decisions that transformed a struggling startup into a successful business.

Key Themes:

- Entrepreneurial Psychology: The blessing and curse of being an eternal optimist

- Crisis Management: How to navigate financial struggles and dark moments as a founder

- Team Building & Leadership Evolution: Learning to delegate and trust your team

- Client Relationships: The power of treating clients as partners, not just customers

- Industry Adaptation: Embracing AI ... 

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