Chapter 6: Captivating Vision — T...
Chapter 6: Captivating Vision — The Strategic Power of Storytelling

Uplifting Design by Dan Makoski

Episode notes

A vision only becomes real when it captures the hearts and minds of the entire organization through the power of narrative. In this final session of our vision trilogy, we learn why our brains are evolutionarily wired to respond to stories rather than bullet points on a slide. We examine how Lloyd's used graphic novels to transform dry technical backlogs into compelling human journeys that aligned 100-person teams. Master the art of "working backwards" and "script sketching" to ensure your design vision is visible, emotional, and impossible to ignore.

Keywords
uplifting designhuman-centered designikigaiorganizational changeuser experience strategydesign leadershipco-creationinnovation frameworkstrategic storytellingdesign thinkingbehavioral designcustomer life journeysmultidisciplinary studiosdesign guildsexperiential NPSdesign inspirationcreative wellnessmindful designpositive mindsetcreative motivationdesign podcastcreative confidenceartistic growthempowering designersvisual storytellingcreative souldesign career advicejoyful designcreative entrepreneurshipDan MakoskiChief Design Officer