Great design doesn’t happen in a vacuum; it requires an open, participatory process that turns users into active design partners. This episode dives into generative research methods that move past what people say and do to reveal what they truly dream of. We explore the breakthrough of "Always Listening" voice technology and how it was born from observing real people acting out their future needs. Discover how inviting the crowd’s genius can help you solve technical problems you didn't even know existed.