How do you set an ambitious design vision without overwhelming your team or settling for boring, safe improvements? We introduce the "Three I’s" framework—Inevitability, Impossibility, and Improbability—to help you find the sweet spot for disruptive innovation. By studying the radical modular hardware of Project Ara, we demonstrate why a two-year "improbable" horizon is the ultimate engine for momentum. Learn why a conscious commitment to failure is actually a necessary data point on the path to a 10x breakthrough.