An Insight in a (to me) unknown foil brand!

In this episode of Up and Foil, we get to know Peter Stiewe, the CEO and founder of Elevate, a company specializing in watersport gear. We discuss the origins of Elevate, the challenges of building a brand in a competitive market, and the importance of product development and testing. Peter shares insights into the evolution of their product line from kites to wings, the significance of a global presence, and the balance between personal life and entrepreneurship. The conversation highlights the continuous improvement ethos at Elevate and the passion that drives the team.

In this conversation, Peter Stiewe discusses the intricacies of wing design, the importance of visibility in wings, and the evolution of parawinging. He shares insights on product development challenges, the balance betw ...