Imagine this, it’s 2008, and a sophomore in college has a dream, a podcast that inspires, motivates, and makes an impact. That sophomore was me, Mykeya Latia, and what started as a passion project has grown into a business strategy that not only fuels my purpose but also generates profit.

In this episode, I share the ups and downs of my journey, from my dad's question, "Where’s the money in this?" to discovering how podcasting can be a strategic extension of your business. Learn how you can turn your podcast into a tool that not only tells your story but also aligns with your business goals, attracts your audience, and drives measurable success.

I’ll also dive into examples from industry giants like T-Mobile and highlight creative ways to monetize your podcast beyond sponsorships. Whether you’re just starting out or you’ve hit a road ...