Joseph Gallo, Director of Communications at PayPal, breaks down how he makes regulated crypto and stable coin products understandable to everyday audiences, navigates multi-stakeholder approval grids that can stretch a single press release across months, and why relationship-driven earned media remains the most durable advantage in an AI-saturated landscape.

In this episode, we explore:

• Consumerizing stable coins by leading with fees, settlement speed, and access instead of blockchain jargon [09:53]

• The real approval workflow behind a global crypto announcement, from legal and government relations to IR and regional teams [14:38]

• Why GEO hype without volume, freshness, and format changes is overpromising on earned media's role [34:00]

Joseph Gallo is a nine-year PayPal communications veteran who has led comms a ...