Welcome back to You Had to Be There! This week, I’m excited to welcome Alec Ellin, Co-Founder and CEO of Laylo.

Laylo is a CRM, or Customer Relationship Management drop platform, used by leading artists, promoters, and event teams, including Ariana Grande, John Summit, Sombr, and many more. Since 2021, Laylo has driven over $1 billion in sales across tickets, merch, and content, and launched ticketing partnerships, with more than 200,000 drops last year alone.

We talked about how Laylo got its start, where the company stands today, and the path ahead as it helps artists and live events grow their audiences and build momentum around every drop.

You can find Laylo in the episode show notes, along with a playlist Alec curated for this episode. And next time your favorite artist texts you about their tour, it might just be  ...