Speed is becoming a New Competitive Advantage

If delivery time is long or beyond expected almost 50 % of your customers will shop somewhere else. Therefore speed is almost becoming one very important part of the value proposition.

Challenges are increasing because consumers are not willing to pay for it because everybody is providing it free of cost.

“Speed is a demand which is a part of your value creation. If you charge for it you'll be failing in it.”

Product features: value proposition ---> Delivery time

Value network for a retailer:

1. Manufacturer

2. Distributor

3. Sub distributor

4. Retailer

5. Consumer

9 important elements a retailer is worried about:

1. The breadth of p ...