What is customer-centricity?

In today’s world of organizations, which is addressing the customer needs the moment they arise and even earlier than that is taking it to an altogether new level.

“The more connected you are with your customer the chances of owning him forever multiply.”

Eg: Disney Band, Nike

To become a customer-centric organization you don’t need to be a large organization, the only thing which is required is just a mindset and belief.

Two buckets of customer-centricity:

1. Amount of energy that you expend while you are engaging with the brand (lesser the better)

2. While we are working with the brand what is the experience that we get functionally, emotionally, spiritually (more lasting the better)

“Buy w ...