What is a business?

Business is a set of activities with the objective to generate value in the lives of the ecosystem.

There is Perfect alignment b/w organization strategy and execution.

Important questions:

1. Are you clear about how you choose to create value in the marketplace?

1. Can you articulate 3-5 capabilities that describe what you do uniquely better than the others?

   1 & 2nd questions (Reflection directly outside)

2. Did your strategy documents reflect these capabilities and how they interact with each other to generate that unique value to customers? (internal analysis)

3. Have you specified your product or service “sweet spot”?

The intersection of three circles is the sweet spot:  ...