We sat down with Jaxon Zemachson and Devin Mehta, who saw a gap at UW-Madison—while other Big 10 schools had established sports business conferences, UW didn’t. So instead of waiting, they built it themselves. Now, heading into year two, the Wisconsin Sports Business Conference is setting a new standard. WSBC is returning on February 27, 2026

Register here for WSBC2: https://www.wisconsinsbc.com/register-for-wsbc2

We dive into:

• Building in professionalism from day one - despite being a student-run operation
• Pitching yourself with clarity and confidence
• Recruiting and retaining a team that’s constantly raising the bar
• What to look fo ...