John Middlewick is a triathlete turned business man who started Carbon Endurance, a sports consulting distribution house that brings brands like Precision Fuel & Hydration and Pillar Performance into South Africa to support and fuel our incredible athlete base. He has years of endurance training and racing under his belt, this couple with a keen interest in the science of performance has developed Carbon Endurance into what it is today.

Stoked to welcome John to the podcast & for the great partnership between Carbon Endurance and Trail Culture.

// TOPICS COVERED

(0:00) Welcome!

(02:36) Enjoying sport and his entry to triathlon

(07:09) Stumbling into t ...