Ep. 290 Toys on Tap w/ Whiskeyjack Toys: The Brutal Reality of Making Action Figures
Toys on Tap by Toys on Tap
Episode notes
WhiskeyJack Toys founder joins Toys on Tap to talk about the brutal, expensive, and incredibly rewarding reality of making 3.75-inch action figures.
Darren wanted to make toys since discovering G.I. Joe as a kid, but getting there included lost molds, failed production runs, a $100,000 factory disaster, and one very expensive education.
We talk about:
• Falling in love with G.I. Joe
• Buying his first toy company
• Losing $100K in overseas production
• Starting over with Whiskey Jack Toys
• Building Hidden Force
• Why action figure tooling gets so expensive
• Relaunching a failed Kickstarter
• Reusing parts without making figures feel repetitive
• Factory delays, QC, and production nightmares
• Designing toys kids can actually play with
• Impact, Chaos, and w ...