Our Season Finale is finally here, and we're wrapping up an incredible season with a conversation that has become synonymous with the festive season in Nigeria and beyond—Detty December.

What began as a playful phrase has evolved into one of Africa's most powerful cultural and economic phenomena. But how did it happen? And what lessons can businesses, entrepreneurs, marketers, policymakers, and innovators learn from it?

Hosts Temi Akinsanya and Tobi Hamilton are joined by Tolulope Fasanya, Head of Research at Nairametrics, for a fascinating conversation that goes beyond the parties and nightlife to examine the business behind the buzz.

In this episode, we explore:

• How Detty December evolved from a catchy phrase into a global cultural movement.
• The power of positioning and storytelling in creating mainstream ph ...