This week, Temi and Tobi are joined by our first guest of the season, Dare Aliu - engineer, entrepreneur, fashion innovator, and CEO of TDA Group.

In this episode, we dive deep into brand clarity, authenticity, truly loving what you do, and the real work behind building a brand people keep coming back to. This conversation is a masterclass in building a household brand from someone who has turned brand culture into a business blueprint.

Whether you’re launching a brand, growing your business, or redefining your identity Dare’s journey will show you how to do it and make it last.

We talked about:

1. How to Find Your Brand’s Purpose and Identity

2. What Story Your Brand Is Telling at Every Touchpoint

3. Building Emotional Equity: Not Just Aesthetic Appeal

4. When Brands Get It Completely Wrong