"The most successful founders i’ve worked with automatically get that they have to transform all day every day rather than just be, rather than just read, rather than just think’

Fiona Fitz is the powerhouse behind Brand Growth Heroes - a platform and program that’s quietly transforming how founders build CPG brands that scale.

In this episode, Fiona shares her journey from Nestlé’s corporate corridors to launching Gu in France, and the pivotal experiences that shaped her obsession with brand strategy, executional precision, and founder development.

We talk about:

• What made her leap from corporate to startup life
• Why brand strategy without execution is a dead end
• How her mini-MBA program helps founders avoid repeating the same mistakes
• The three traits that se ...