“Sometimes the magic is just staying focused on something really good for long enough.”

What does it really take to build a brand that matters — one that lasts, scales, or sells on your terms?

This week I’m joined by Jonathan Trimble co-founder of AndRising, a creative ventures company that blends brand strategy, design, and investment into early-stage consumer brands.

We talk about the tension between building for a billion-dollar exit… and building something that feeds your soul. About designing for scale without losing sight of self. About why some founders burn out and others become magnets for the right kind of momentum.

And we talk about Cabilla, the off-grid retreat in an ancient Cornish forest that’s quietly becoming a greenhouse for founder clarity.