“Your consumer today won’t be the same in five years. Are you ready for who they’re becoming?”

This week, we’re talking about trends - but not the fleeting TikTok kind. We're digging into how brands can use real cultural insight to navigate change, unlock whitespace, and build lasting emotional relevance.

Joining me is Anna Ward, Innovation Lead at global futures agency Trend Bible. She works with brands around the world on decoding where culture is heading - and how to stay a step ahead.

We talk about the mechanics of trend-spotting, the power of clashing trends, and what makes a brand truly future-ready. From Queenagers to collagen, fancy pantry to family dynamics, this episode is packed with practical foresight and fresh cultural thinking.