In our first episode of The Tomorrow Brands podcast, Ruth Fittock and Carly Osman-Holme discuss the concept of 'Day One Thinking' and how entrepreneurial principles can be applied to brands of all sizes.

We define 6 principles of entrepreneurial thinking (which we explore in detail with other brands throughout series 1).

1. Customer obsession
2. One definition of success
3. Think about small details not just big ideas
4. Take risks
5. Processes are great and everything, but not when they stifle creativity and action
6. No preconceptions

Entrepreneurial thinking is powerful, dynamic, action orientated and can be the secret ingredient for success in a brand of any size.