How to Keep Your Full Cash Rate a...
How to Keep Your Full Cash Rate as a Therapist Without Touching a Superbill (And How to Get Your Clients Reimbursed Anyway) with Maria Lulo [Ep 115]
The Thriving Therapreneur: Transition from therapist to coac... by Carly Hill
S1 · E115
Sep 16, 2026
21:48
Episode notes

Are you ready to move off insurance panels but afraid clients who ask whether you take insurance are going to walk away?

This week, I'm joined by Maria Lulo, the CEO of Mentaya, who joined the company as its first non-engineering hire and worked her way up to running it, and who spends her days talking with private practice therapists about how they get paid.

Maria shares Mentaya’s founding story, why many mental health companies sacrifice therapist rates and autonomy, and how she divides out-of-network benefits into conversion and retention.

In this episode, you'll learn:

  • Why there's never going to be a good time to leave insurance panels
  • How out of network therapy gets reimbursed once a client meets her deductible
  • Why private pay therapy rates create sticker shock, and how to get ahead of it
  •  ...