How Entrepreneurs Can Embrace the Expanded Holiday Season, Sell to Their Customer's Customers, and Embrace Niches

Dr. Dinin and Chris try to understand why the winter holidays have expanded to Halloween and make an argument for why entrepreneurs should embrace it just like Home Depot did. Then they explore the value of selling to your customer's customer as a hack for creating stickiness in your product. They end on a thought wave about the Washington Post's decision not to endorse a presidential candidate and how it relates to the value of targeting niche's versus trying to sell to everyone.

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