B2B Marketing that Takes Care of Profits and People
The Thought Leader's Voice Podcast by iResearch Services
Episode notes
As part of our The Thought Leader's Voice podcast series, we are thrilled to be in conversation with Archana Venkat on B2B marketing that takes care of profits and people.
One of India's leading B2B marketers, Archana Venkat is the Chief Marketing Officer at Trilegal, with a reputation for creating competitive advantages and driving sustainable growth through strategic initiatives.
Archana has led marketing teams for prominent financial services, legal, and technology companies to drive innovation and maximize profitability and growth.
Archana is passionate about empowering women and enabling them to advance in their careers. She is the author of Seize Your Career, a book that documents the experiences of women in white-collar positions. She has also created an assessment-based framework for career management called the Happy He ...