As part of our The Thought Leader’s Voice podcast series, we are excited to be in conversation with Jenna Pipchuk, who speaks on a seismic shift to unify B2B sales and marketing.

With over 20 years of experience in technology, Jenna is currently the Chief Sales Officer and Executive Vice President at SMART Technologies, a provider of hardware, software, and training solutions to educators and business professionals worldwide. She started her career in Product Management and is now responsible for global sales at SMART, where she has helped to bring many successful products to market.

During the pandemic, Jenna and her team at SMART Technologies forged a novel, groundbreaking path for SMART. By identifying the behaviour of digitally dominant B2B buyers and to meet the customer where they are, the team completely dismantled traditional  ...