Right, so there it is.

Even Benjamin Netanyahu now admits Israel is losing ground with Americans.

He just has a rather convenient explanation for why.

It’s social media. It’s propaganda. It’s what young Americans are being shown. It’s Israel supposedly losing the information war.

What it apparently isn’t is anything Benjamin Netanyahu or his government might actually have done.

Funny that.

And while Netanyahu has been diagnosing the problem as one of messaging, his government has been shovelling cash into fixing that messaging problem at a rate that would make a Qatari sheikh blush.

Because as Israel’s standing in America deteriorated and the old pro-Israel political machinery struggled to contain the damage, Netanyahu’s government didn’t just sit there complaining about TikTok.

It built an ...