M&M's were created in 1941 by Forrest Mars and Bruce Murrie, whose last names inspired the candy’s name. Inspired by similar chocolate treats in Europe that didn’t melt easily, they developed a candy-coated chocolate that quickly became popular—especially with soldiers during World War II because of its durability. Produced by Mars, Incorporated, M&M’s have grown into one of the most recognizable candies in the world, with a wide variety of flavors and millions produced daily. Their famous slogan, “melts in your mouth, not in your hands,” reflects the simple innovation that made them a lasting favorite.

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