In this episode of Strategy Sessions, Corey and Rachel discuss the importance of human connection in the wine and hospitality industry. They explore how recent trends, including Mark Cuban's investment in experiential events, highlight a shift towards face-to-face engagement. The conversation emphasizes the need for hiring staff with emotional intelligence, creating memorable experiences through storytelling, and championing local products to foster community engagement. The hosts also reflect on the challenges posed by technology and the importance of maintaining genuine human interactions in a digital age.